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Tinder plans to add Snapchat-style video function





  • The dating app has taken over Wheel, an app that lets users send short clips
  • Wheel lets strangers create 'video stories' together which anyone can join
  • Tinder could soon add a feature to let pairs or group dates message each other

By Daisy Dunne For Mailonline

Published: 05:46 EST, 17 February 2017 | Updated: 05:48 EST, 17 February 2017

Finding love on your phone might just be about to get a little more exciting.

Tinder is planning to add a video function to help singles on their quest for romance.

The company has taken over Wheel, an app that lets users send each other short Snapchat-style video clips. 

The dating app Tinder is planning to add a video function to help singles on their quest for romance The dating app Tinder is planning to add a video function to help singles on their quest for romance

The dating app Tinder is planning to add a video function to help singles on their quest for romance

WHAT IS WHEEL? 

Wheel is an app that lets users send each other short Snapchat-style video clips.

But while Snapchat lets users send messages between two people, Wheel lets complete strangers connect to create 'video stories'.

The video messaging app was founded in 2015 under the name Ferris and has been used by the likes of Arnold Schwarzenegger. 

Wheel founders Paul Boukadakis and Chris Shaheen are now set to join the Tinder team in West Hollywood to help them develop a new kind of video messaging.

But while Snapchat lets users send messages between two people, Wheel lets complete strangers connect to create 'video stories'.

If the same feature is used on Tinder, it could allow users to send X-rated clips - although this has yet to be confirmed by the firm. 

Wheel was founded in 2015 under the name Ferris and has been used by the likes of Arnold Schwarzenegger.

Founders Paul Boukadakis and Chris Shaheen are now set to join the Tinder team in West Hollywood to help them develop a new kind of video messaging.

'What we were doing with content was all about connecting a young demographic around creating content together,' Paul Boukadakis told Business Insider. 

'There was a lot of synergy with what we were doing and what they were doing.'

Tinder is one of the world's most popular dating apps. Every day, 26million matches are created - which leads to 1.5million real-life dates every week.

Mr Boukadakis added that Wheel was made to 'lower the barrier for entry to content creation' and 'make connecting more comfortable.'

Tinder has taken over Wheel, an app that lets users send each other short Snapchat-style video clips. The app was used by Arnold Schwarzenegger, above, last year Tinder has taken over Wheel, an app that lets users send each other short Snapchat-style video clips. The app was used by Arnold Schwarzenegger, above, last year

Tinder has taken over Wheel, an app that lets users send each other short Snapchat-style video clips. The app was used by Arnold Schwarzenegger, above, last year

'We are always exploring new ways to innovate while helping our users make connections on Tinder,' Brian Norgard, head of product and revenue at Tinder, said in a statement.

'I'm excited Paul is joining our product team to drive special initiatives that leverage his experience connecting people around innovative content.'

There are many possibilities for a product like Wheel in Tinder, like video messaging tied to Tinder's group matching feature, but Boukadakis wouldn't elaborate on what's coming next beyond 'bringing people together to create.' 

Tinder is yet to reveal the details of how video messaging will work on the app, but the technology could be used to let 'group matches' send clips to one another.  

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About Article Author

Larry Whyte
Larry Whyte

He is a leading authority on business trends including ‘big data’, self-employment and the social media revolution. He’s the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. He has spoken about global mega trends, big data and the social media revolution at conferences and business events around the world .

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