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Ghana wakes up and smells the coffee





By Afp

Published: 23:56 EDT, 30 September 2017 | Updated: 23:57 EDT, 30 September 2017

Much of the world can't wake up without coffee, and Ghana wants a bigger slice of the market
Much of the world can't wake up without coffee, and Ghana wants a bigger slice of the market

Much of the world can't wake up without coffee, and Ghana wants a bigger slice of the market

Like many people around the world, 80-year-old Kofi Afadi can't start his morning without a cup of coffee.

"Every morning when I take coffee I feel happy and go about my day," the farmer told AFP in his village in the green hills between Lake Volta in Ghana and the border with Togo.

"When there is no coffee it seems I am the most miserable person around here," he said.

In common with many of his fellow coffee farmers, Afadi, whose dark hair and moustache are speckled white, also grows cocoa -- Ghana's biggest crop.

The country is the second largest cocoa exporter in the world behind neighbouring Ivory Coast.

Production of coffee, which was introduced to Ghana at the same time in the 18th century, trails in comparison.

But it has rebounded in recent years, thanks to a growing overseas demand and a blossoming domestic market that is giving farmers hope of growing a major cash crop.

- Cafe culture -

A collapse in the price of coffee in the 1980s caused many Ghanaian farmers to abandon the crop, according to Michael Owusu-Manu, a researcher at Ghana's Cocoa Board.

But a government scheme launched in 2011 to revive the sector has transformed production and marketing of Ghanaian coffee.

It led to 2,400 hectares (5,930 acres) of new and revitalised coffee plantations, with farmers attracted by the introduction of fair prices for the crop.

Owusu-Manu said the impact of the scheme is easy to overlook because much of Ghana's coffee is sold in West Africa and does not appear in official export statistics.

The beans that stay in Ghana are sold to local roasters, who must compete in a market where most coffee is imported.

Owusu-Manu now wants to connect local cafes popping up in Accra with local sellers.

Afadi hopes government support and a planned coffee farmers' association will help them to wean locals off imports and establish Ghanaian beans in the home market.

- Rising global demand -

Ghanaian coffee is a matter of heritage and personal pride for the country's farmers.

Afadi's coffee farm in Leklebi Fiape, some 200 kilometres (130 miles) northeast of the coastal capital, Accra, is on the same plot where his father grew coffee in the 1920s.

As a child, he remembers watching his father roast and grind his own beans, transforming them into a rich black brew -- just like the ones he enjoys every day.

He is disdainful of the jars and single-serving sachets of instant coffee granules found on sale in supermarkets and shops.

"It doesn't taste like coffee," he says firmly.

For now he gets his coffee from neighbouring farms, including the one run by nursery manager George Klu.

But Afadi is in the process of planting 900 seedlings that the government gave him for free.

He expects to harvest his first crop in four years' time when he hopes global demand will only be higher.

The International Coffee Organization reports that global annual coffee consumption has grown an average of 1.3 percent every year since 2012.

- High quality -

Klu, 60, has two coffee farms and runs the nursery that produces the coffee seedlings for the government programme.

He also hopes that coffee will be a silver bullet to Ghana's burgeoning youth unemployment.

Make that a double
Make that a double

Make that a double

"Our youth are trying to be reluctant about farming," he said, cutting back weeds with a machete.

"But I may say it is just not wise for them to do so because farming is a lucrative business."

Local coffee retailers such as Kawa Mako may be part of the solution to boosting the local market.

The small coffee shop he runs was set up with local farmers in mind and proudly makes lattes, espressos, and Americanos with beans from Volta Region farms.

Manager Prince Twumasi Asare said he has seen coffee consumption grow across Ghana, especially as international chains such as South Africa's Vida e Caffe and Canada's Second Cup have set up shop in Accra.

"We want to export, to put our products in shops and malls across the country. We want people to know that coffee from Africa, from Ghana, is a high quality," said Asare.

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About Article Author

Ghana wakes up and smells the coffee
Larry Whyte

He is a leading authority on business trends including ‘big data’, self-employment and the social media revolution. He’s the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. He has spoken about global mega trends, big data and the social media revolution at conferences and business events around the world .

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