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The Founder review by BRIAN VINER





By Brian Viner For The Daily Mail

Published: 11:30 EST, 17 February 2017 | Updated: 11:37 EST, 17 February 2017

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The Founder (12A)

Verdict: A quarter-pounder of a movie 

Rating:

The title of this enjoyable and enlightening film is deliberately ironic. 

The Founder is about Ray Kroc, who in the early Fifties was a failing milkshake-machine salesman when he first set eyes on a Californian hamburger restaurant, founded by an amiable pair of brothers called McDonald.

When Kroc (nicely played by Michael Keaton) saw how meticulously and successfully the McDonald brothers (John Carroll Lynch and Nick Offerman) operated their fast-food joint, he realised that it had to become a franchise. 

At first, the brothers warmed to his sense of enterprise. 

But soon, they were first alienated, and then quite literally disenfranchised, by his uncompromising pursuit of profit. His American Dream, and theirs, were incompatible.

So this is the story of how the global McDonalds empire grew from a single outlet, and director John Lee Hancock (The Blind Side, Saving Mr Banks) tells it compellingly. 

Keaton is particularly well cast, since he’s easy to root for at the start of the film, for his energy, perseverance and vision, and just as easy to loathe by the time he has made mincemeat of the McDonald brothers. 

Still, at least it was their name he made world-famous, and not his. Otherwise, the planet would be full of children clamouring to go for a Kroc. 

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About Article Author

Staff E
Staff E

He is a leading authority on business trends including ‘big data’, self-employment and the social media revolution. He’s the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. He has spoken about global mega trends, big data and the social media revolution at conferences and business events around the world .

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