- CNN is reporting that Mike Dubke could be confirmed as early as Friday morning
- Dubke founded the media placement firm, Crossroads Media, in 2001
- He has previously described himself as having: 'a unique understanding of the relationship between political strategy and public policy development'
- Rumored appointment would help ease the load being carried by Sean Spicer
Donald Trump has reportedly chosen his new communications director.
CNN reports the White House is set to name Mike Dubke - with an announcement potentially to be made as early as Friday.
Dubke founded Crossroads Media - a media placement firm - in 2001, however it did not rise to prominence until 2008.
The White House is set to name Mike Dubke (pictured) the new communications director - with an announcement potentially to be made as early as Friday
However, the reported appointment could further ruffle feathers in the White House, with the network claiming some of Trump's long-time team members will be angered by the choice.
'Dubke and his Crossroads friends did everything they could to kill the Trump movement and failed,' one person told CNN.
But the rumored appointment could serve as welcome relief for Sean Spicer, Trump's under-fire press secretary, who has been forced to fill both roles.
Former Trump transition spokesman Jason Miller had been picked to serve as communications director, but he hastily resigned just one day before Trump was sworn in as president.
Though Spicer is currently taking on both the communications director role and the job of press secretary, the two positions have different responsibilities.
The White House Press Secretary is responsible for briefing the press and presides over televised press conferences.
Dubke will be filing the spot left vacant by Trump's original pick for the role, Jason Miller, who resigned last month
He or she acts as a spokesperson for the government and manages the public relations of government officials and builds relationships between political agencies and the media.
Meanwhile, the White House communications Director ensures that all aspects of communications are covered and that the current administration's message is delivered successfully.
It is his or her job to promote the president's agenda and organize press conferences, statements to the press and State of the Union Addresses.
Dubke described company Crossroads Media as 'the premier Republican media services firm', on its website, before saying he has: 'a unique understanding of the relationship between political strategy and public policy development'.
His fellow co-founder of Crossroads, Steven J Law, served as former President George W Bush's US Deputy Secretary of Labor.
Since 1988, Dubke has been involved in local, state and national politics and public policy advocacy, according to his company's website.
The rumored appointment could serve as welcome relief for Sean Spicer (pictured on Thursday), Trump's under-fire Press Secretary, who has been forced to fill both roles
Prior to starting Crossroads Media, Dubke served as the president of Americans For Job Security and the executive director of the Ripon Educational Fund, where he 'oversaw the growth of the TransAtlantic Conference'.
Dubke, who graduated from Hamilton College, is also a founding partner at the strategic communications and public affairs firm, Black Rock Group.
The rumored incoming director lives in Virginia with his wife, Shannon, and their two children.
The appointment of Dubke could take some pressure off of Spicer, who's had a rocky start to his role in the White House.
Early reports out of the White House suggested that Trump didn't like Spicer's style behind the podium and he didn't care for the spokesman's boxy suits.
There was chatter, quickly knocked down, that the Trump administration was already interviewing for a new press secretary, as Spicer wasn't getting the job done.
Trump also was reportedly upset following Saturday Night Live's portrayal of Spicer, who was inpersonated by Melissa McCarthy on the show.
He was apparently unhappy to see a male member of staff being played by a woman.
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